ZULRAHMADI; MUHAMMAD JIBRIL; PRATAMA, R. Segmentasi Pelanggan E-Commerce UMKM Indragiri Hilir Menggunakan Algoritma K-Means dan Analisis RFM. Jurnal Pustaka AI (Pusat Akses Kajian Teknologi Artificial Intelligence), [S. l.], v. 6, n. 2, p. 222–233, 2026. DOI: 10.55382/jurnalpustakaai.v6i2.2096. Disponível em: https://mail.pustakagalerimandiri.co.id/jurnalpgm/index.php/pustakaai/article/view/2096. Acesso em: 9 jul. 2026.